Sponsoring cricket is about getting right opportunity at right price: Mastercard CMO Raja Rajamannar - Business News: Latest News & Videos about market and economy | Trendmergers

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Sponsoring cricket is about getting right opportunity at right price: Mastercard CMO Raja Rajamannar

Mastercard, Rajamannar said, decides its marketing investments based on the size of the opportunity, the price of the opportunity, and the timing. "Cricket has been an area of focus for us. It's a question of the right opportunity for the right price," he said.

from Industry-Economic Times
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