Jio, for example, is banking on 4K IPL telecast on digital to drive up data consumption, in addition to introducing multi-camera angle views, and other experience-enhancing features for live sports. Vodafone Idea, on its part, is working on 4K/8K content which would typically consume more data, while Airtel has increased focus on podcasts on its audio streaming platform Wynk.from Industry-Economic Times
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