FMCG rural demand shows signs of green shoots after 2 years - Business News: Latest News & Videos about market and economy | Trendmergers

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FMCG rural demand shows signs of green shoots after 2 years

India's villages, which contribute more than 35% to overall annual FMCG sales, are crucial for overall revival of the sector. Executives said good seasonal harvests, resulting in improved liquidity in the hands of farmers, higher government spending on infra, and the wedding season are aiding consumer sentiment in India's villages.

from Industry-Economic Times
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