Brands too have joined the party. AB InBev's Budweiser has tied up for live screenings across six cities. Many restaurateurs said they are pleasantly surprised at the interest in the FIFA live screenings. "We may not have shown our merit in football yet, but if there was a World Cup for 'fanball' we would be in the running," industrialist Anand Mahindra tweeted, with pictures of people in Kerala celebrating Argentina making it to the finals.from Industry-Economic Times
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