The spirits maker will focus on premiumising its portfolio in the Indian Made Foreign Liquor (IMFL) market to shore up margins. The company plans to premiumise brands like the AC Black, Royal Pride and Damn Good Scotch, which, Jaiswal said, would contribute to a healthier bottom line. In the latter part of next year, it will introduce a single malt.from Industry-Economic Times
Read The Rest:economictimes...
