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Telcos run up huge costs to retain prepaid subscribers

Airtel, Vi and Jio's monthly customer churn - or percentage of users leaving the network - has risen from 2.2%, 2% and 0.46% in the June quarter, FY21, to 3.3%, 4.3% and 2%, respectively in the September quarter, FY23, in the aftermath of tariff hikes taken a year back.

from Industry-Economic Times
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