Era of mega brands is behind us, D2C brands do have certain advantages over large companies - ICICI Securities report - Business News: Latest Share Market , Economy & Finance News | Trendmergers

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Era of mega brands is behind us, D2C brands do have certain advantages over large companies - ICICI Securities report

ICICI said it believes a lot of the D2C brands start with the aim of getting sold and while traditionally one required a long operating history to be able to demonstrate brand relevance and prove operating economics, mid-size brand owners are now able to ‘cash-out’ early and generate good returns on their own invested capital.

from Industry-Economic Times
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