Advertisers get ready for festive splurge, revise ad budgets by 15-20% for Dec quarter - Business News: Latest News & Videos about market and economy | Trendmergers

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Advertisers get ready for festive splurge, revise ad budgets by 15-20% for Dec quarter

While inflationary pressures and the global recession remain potential downside risks, executives said demand pickup has been robust so far, especially in discretionary segments. That explains significantly higher ad and marketing spends.

from Industry-Economic Times
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