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Reliance Retail plans 'fast fashion' stores to take fight to Zara

According to a retail consultant, Reliance has finalised Airia mall in Gurugram and High Street Phoenix in Mumbai and is looking for similar size stores in Delhi. Fast fashion is the fastest growing segment in apparel and lifestyle retail globally, and H&M and Zara have been runaway successes in India in the category.

from Industry-Economic Times
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