The market had risen 13% to 353 million cases in FY22, a sharp recovery after a slump in FY21. IMFL brands such as Royal Stag, McDowell's and Blenders Pride account for over 70% of the spirits market. Amar Sinha, chief operating officer at Radico Khaitan that makes the 8PM whiskey, said there had been an uptick in demand and growth in volumes for the last few quarters and the festive quarter looks very promising.
from Industry-Economic Times
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