William Penn buys iconic American Brand Sheaffer - Business News: Latest News & Videos about market and economy | Trendmergers

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William Penn buys iconic American Brand Sheaffer

"At William Penn, we see the current acquisition as a remarkable opportunity to further build on the preferences and tastes of Indian customers. The American brand enjoys a 15% market share in the premium writing instruments (pens above $10) segment in India," William Penn managing director Nikhil Ranjan said.

from Industry-Economic Times
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