Last week, Tata Consumer Product Ltd (TCPL) announced its entry into the plant-based meat products category, under a new brand "Tata Simply Better" and introduced four variants - Nuggets, Burger Patty, Awadhi Seekh Kebab and Spicy Finger. According to the Tata group FMCG arm, plant-based meats are at the forefront of the broader plant protein landscape, aimed at replicating the sensory and cultural resonance of animal-derived meat, but without the associated implications to the environment and health.from Industry-Economic Times
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