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Mall operators are now heading for small cities teeming with customers

"Brands have realised where the customer base is and want to move there. We are opening in Indore and Ahmedabad this year, and there is a lot of demand from our existing malls in tier-2 cities," said Rajendra Kalkar, president, west at Phoenix Mills, which operates more than half a dozen malls in Mumbai, Pune and Bengaluru, and in some tier-2 cities.

from Industry-Economic Times
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