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Improving monsoon lifts FMCG companies' hopes of rural consumption

"It's clear that the good monsoon trend we're seeing will lead to demand revival in rural markets by September," said Saugata Gupta, chief executive of Marico, maker of Parachute hair oil and Saffola edible oils and oats. "A base effect will also play out as demand started to taper in the September quarter last year."

from Industry-Economic Times
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