
Revlon, which first made its mark in India with prominent standalone counters, exclusive kiosks and shop-in-shop outlets across malls and markets, is seeing "record consumer offtake growth in these formats after Covid-induced disruptions", Modi claimed. Executives at two retail chains, however, told ET that the cosmetics company has significantly reduced exposure in malls amid heightened competition from new-age and global brands.
from Industry-Economic Times
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