The move, the first by any distribution platform operator, will result in monthly savings of ₹30-100 for subscribers, while further reducing the company's average revenue per user (ARPU). However, Tata Play believes that given the state of the economy and churn the pay-TV industry had witnessed in the last two years due to the implementation of the new tariff order (NTO), this decision would help it retain subscribers.from Industry-Economic Times
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