Tata Play to downgrade 50% monthly packs to stem churn - Business News: Latest News & Videos about market and economy | Trendmergers

Breaking

Post Top Ad

Post Top Ad

Tata Play to downgrade 50% monthly packs to stem churn

The move, the first by any distribution platform operator, will result in monthly savings of ₹30-100 for subscribers, while further reducing the company's average revenue per user (ARPU). However, Tata Play believes that given the state of the economy and churn the pay-TV industry had witnessed in the last two years due to the implementation of the new tariff order (NTO), this decision would help it retain subscribers.

from Industry-Economic Times
Read The Rest:economictimes...

Post Top Ad