Liquor cos offer ready-to-drink cocktail variants for the locked-in - Business News: Latest News & Videos about market and economy | Trendmergers

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Liquor cos offer ready-to-drink cocktail variants for the locked-in

"We saw encouraging consumer trends with respect to the accelerated growth in the cocktail culture, enhanced consumer repertoire to try new formats and whisky based drinks, and given that Jack & Cola is perhaps the world's most popular bar call, we decided to seriously consider introducing the RTD portfolio to India," said Siddharth Wadia.

from Industry-Economic Times
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