Rural India now as resilient as urban regions in FMCG sales - Business News: Latest News & Videos about market and economy | Trendmergers

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Rural India now as resilient as urban regions in FMCG sales

For instance, hand sanitiser volume sales have become much bigger in rural India reaching almost 4.44 crore households as compared to 4.26 crore urban homes. In terms of penetration, urban India is far ahead at 40.1% whereas rural India at 22.3%.

from Industry-Economic Times
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