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Covid-hit cinemas bet on delayed blockbusters to revive crowds

Cinemas were shuttered back in March 2020 in a strict lockdown when the pandemic first hit, enjoying a brief reprieve before closing again after a massive virus surge in April. India's media and entertainment earnings fell by a quarter to $18.7 billion last year, according to accounting firm EY, and most multiplex chains suffered major losses.

from Industry-Economic Times
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