Big brands put localising on fast track amid social media backlash - Business News: Latest Share Market , Economy & Finance News | Trendmergers

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Big brands put localising on fast track amid social media backlash

Zomato recently faced a massive backlash on social media over an agent asking a user from the state to learn Hindi - the national language - when the customer called to complain about a missing item in the food order. KFC too faced flak from social media users over playing Kannada songs.

from Industry-Economic Times
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