HUL's rural gamechanger hits FMCG sweet spot, Shakti juggernaut makes India sit up and take notice - Business News: Latest Share Market , Economy & Finance News | Trendmergers

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HUL's rural gamechanger hits FMCG sweet spot, Shakti juggernaut makes India sit up and take notice

Shakti network now covers half the villages in rural India, as compared to only 25% four years ago. During past four years, the network has doubled in number. So in 2020, when logistics got disrupted, it was this very network that came to HUL's rescue. The effort put in by the women entrepreneurs is dramatically stepping up physical reach of products.

from Industry-Economic Times
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