Offline retailers increase TV advertising volumes by 33% in October-November - Business News: Latest Share Market , Economy & Finance News | Trendmergers

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Offline retailers increase TV advertising volumes by 33% in October-November

The festive months make for the country’s biggest shopping season and typically contribute a large chunk to advertising expenditure every year as retailers spend heavily on promotions. Starting with Ganesh Chaturthi and Onam, the season peaks during Diwali, accounting for about 35-40% of overall advertising expenditure every year.

from Industry-Economic Times
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