Imitation doesn’t work, Eicher’s Siddhartha Lal to rivals - Business News: Latest Share Market , Economy & Finance News | Trendmergers

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Imitation doesn’t work, Eicher’s Siddhartha Lal to rivals

Siddhartha Lal's company has models such as the 350cc Bullet, Classic & the new Meteor, the 410cc Himalayan and the 650cc Interceptor & Continental GT that dominate the premium-end of the motorcycle category. He said the market is in a habit of sounding the death knell for his brand every time some other company comes up with new products over the last six years.

from Industry-Economic Times
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