Brand loyalty takes a back seat: Pandemic pushes homemakers to try out new brands - Business News: Latest Share Market , Economy & Finance News | Trendmergers

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Brand loyalty takes a back seat: Pandemic pushes homemakers to try out new brands

A study by EY on the impact of Covid on homemakers reveals that a little more than half (53 per cent) tried a new brand during the pandemic. Of this, 35 per cent liked the new brand and stayed with it, while 38 per cent switched back to their original brand.

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