Industry body PHDCCI urges govt to use entire annual Ad budget to help media cos - Business News: Latest Share Market , Economy & Finance News | Trendmergers

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Industry body PHDCCI urges govt to use entire annual Ad budget to help media cos

The request is part of PHD Chamber of Commerce & Industry’s research report presented to minister of information and broadcasting Prakash Javadekar. As per PHDCCI, the economic slowdown, made worse by the Covid-19 pandemic, is set to pull down the Indian media and entertainment (M&E) industry’s revenues by 16%, or Rs 25,000 crore this fiscal.

from Industry-Economic Times
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