Significant new customer category: More women in the driver’s seat, literally - Business News: Latest Share Market , Economy & Finance News | Trendmergers

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Significant new customer category: More women in the driver’s seat, literally

The share of women buyers among those who purchase luxury cars such as Mercedes Benz and Audi is even higher, at 15-20% — growing faster in a declining market. At Maruti Suzuki, the share of women buyers has jumped to 12% from 7% five years back, while its rival Hyundai Motor has seen it growing fourfold to 12% since 2014.

from Industry-Economic Times
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