In-store purchase behaviour can help improve sales, feels ET ILC - Business News: Latest Share Market , Economy & Finance News | Trendmergers

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In-store purchase behaviour can help improve sales, feels ET ILC

Artificial intelligence-enabled analysis of customer data is leading to continually improving hyper-personalisation in terms of positioning, promotion, pricing and shopping experience. Add to it edge computing along with real-time analysis for faster and more current insights, and you have an unbeatable combination.

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