Agarbatti companies recently introduced fragrances such as apple and pineapple, neem-based mosquito repellants and no-smoke ones for asthmatic patients that also act as air purifiers. These special agarbattis retail at 50 paise to Rs 4 a stick, as companies go premium to earn higher margins. Cycle Pure Agarbathies and Moksh Agarbatti Company, too, are expanding their portfolio.from Industry-Economic Times
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