The numbers bear witness. Over the past decade, India’s jeans market trebled to Rs 21,993 crore, according to Euromonitor. And last calendar year's growth at 14% is the highest since 2009. Denim has been growing by 9-11% over the years and global brands such as Zara, H&M, Jack & Jones and Gap helped grow the market over the past decade.from Industry-Economic Times
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