The '2023 Global Ad Spend Forecasts' report said the Indian ad market is forecast to grow 18.1% in 2022, driven by its strong 39.4% performance in the first half of the year. The report said digital will continue to be a key driver of the Indian ad market with 32% growth and 40% share of ad spends in 2023 when it is forecast to overtake television spending for the first time.from Industry-Economic Times
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